Creativity Meets Purpose
I am a visionary creative leader redefining how brands tell stories. Built culture-shaping original video programming and partnerships that elevated Surfline’s global voice and inspired audiences worldwide. Proven success in building creative teams, developing original formats, and driving audience growth, engagement, and brand equity through strategic, cross-platform content.
Content & Creative Strategist | Brand Storytelling | Video & Original Content Development | Audience Growth & Engagement | Team Leadership | Brand Partnerships | Creative Services
Projects & Work
Branded Content | Documentaries | Shorts | Commercials
01 Surfline x O’Neill: Branded Video Series
Maps to Nowhere: Chasing Seconds
Role: Creative Director | Executive Producer | Editor
02 Surfline x O’Neill: Branded Video Series
Maps to Nowhere: The Continent Of Sand
Role: Creative Director | Executive Producer | Editor
03 Surfline x O’Neill: Branded Video Series
Maps to Nowhere: The Lost Atoll
Role: Creative Director | Executive Producer | Editor
04 Surfline: Video Series
Mechanics Of Cloudbreak
Role: Creative Director | Executive Producer | Editor
05 Surfline x El Salvador Tourism: Branded Short
Going Places
Role: Creative Director | Executive Producer | Editor
06 Surfline: Short
Swell Story Wild West
Role: Creative Director | Executive Producer | Editor
07 Vans x PVW Foundation: Documentary
Can’t Steal Our Vibe
Role: Producer | Director | Editor
08 Vans x PVW Foundation: Documentary
Breaking Boundaries
Role: Producer | Director | Editor
09 TEN x Travel Oregon: Branded Short
Winter Passage
Role: Creative Director | Executive Producer
10 TEN x Vans: Branded Video Series
Chronicles Of An Adventure Photographer
Role: Creative Director | Executive Producer
11 TEN x Vans: Branded Video Series
Chronicles Of An Adventure Photographer
Role: Creative Director | Executive Producer
12 Vans: Branded Video Series
Door to Door
Role: Creative Director | Executive Producer
13 Vans: Branded Short
Path To The Triple Crown
Role: Creative Director | Executive Producer
14 Vans: Unreleased Video Series
Duct Tape R&D Huntington Beach
Role: Creative Director | Executive Producer
15 Vans: Unreleased Video Series
Duct Tape R&D Hawaii
Role: Creative Director | Executive Producer
16 Vans: Commercial
Kyle Walker Wafflecup
Role: Lead Producer
17 Vans: Commercial
Chima Estate Pro
Role: Lead Producer
18 Vans: Commercial
Dane Reynolds Blackball
Role: Lead Producer
19 Vans x Nixon: Commercial
Speaker Collaboration
Role: Lead Producer
20 Vans: Commercial
PVW Blackball
Role: Lead Producer | Director | Editor
21 Vans: Commercial
Pro Classics
Role: Lead Producer
I lead the creative and strategic direction of Surfline’s global video and content ecosystem, overseeing original video, branded content, and cross-platform storytelling that fuels audience engagement and brand equity. I partner with executive leadership, marketing, and product teams to align creative strategy with business objectives and growth priorities.
