I am a visionary creative leader redefining how brands tell stories. Built culture-shaping original video programming and partnerships that elevated Surfline’s global voice and inspired audiences worldwide. Proven success in building creative teams, developing original formats, and driving audience growth, engagement, and brand equity through strategic, cross-platform content. 

I lead the creative and strategic direction of Surfline’s global video and content ecosystem, overseeing original video, branded content, and cross-platform storytelling that fuels audience engagement and brand equity. Partners with executive leadership, marketing, and product teams to align creative strategy with business objectives and growth priorities.