Commercial Production

As part of Vans’ global marketing efforts, this series of commercial campaigns served as the brand’s primary vehicle for launching new footwear and seasonal collections across YouTube, Facebook, Instagram, and other digital platforms.

Working closely with the Vans marketing and creative teams, our production group was responsible for bringing each concept to life, from budgeting, scheduling, and permitting to casting, costume creation, location scouting, and post-production supervision. Each campaign demanded a balance of creativity and logistical precision to deliver cinematic storytelling that stayed true to Vans’ brand ethos: authenticity, individuality, and adventure.

These high-visibility commercials anchored Vans’ paid media strategy, connecting with global audiences through compelling visuals and culturally rooted storytelling that showcased the brand’s latest products and the people who bring them to life.